Tags are words or key phrases that you can optionally assign when creating new Campaigns, Emails, Generic Emails and Landing Pages to help you find your items. 

Creating a new record

To use Tags when creating a new record you can type the beginning of the name of the pre-existing folder into the appropriate drop down to find what you are looking for or use the arrow to open the drop-down list.  

To create a new Tag this will appear as an option when you type a name into the drop-down that Marketing doesn’t recognise: 

Searching Tags

You can then search for Tags in the Campaigns, Elements, Emails or Landing pages filters.