Rows in your Brand allow to you define areas of content to be used as standard in Emails or Landing Pages, perhaps a standard format of header with your logo, or a default footer that contains your socials or subscription preferences.

Click on + New Saved Row.    

Give your row a name and specify whether it’s for use in Emails or Landing Pages, click Create.

Doing so will take you into the Designer to add content to your Saved Row.