Using Gold-Vision

Marketing

Touch points introduction

Touch points capture interactions that businesses and individuals have with your company and brand. Gold-Vision can score touch points in accordance to their importance to your business. You can combine Gold-Vision touch points with the lead management module to create a comprehensive marketing lead scoring system, resulting in fully qualified leads. Alerting can then assign these to sales automatically if that makes sense for your business. If you take the time to plan your configuration carefully then touch points will be able to identify hot prospects and enable you to reach out to them at just the right moment.

Tip

Touch points can be both digital (eg. website or email clicks) and non-digital (eg. positive feedback received on the phone)


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