Lead Scoring
Why use Lead Scoring
Combine Touch Points with Lead Management to create a marketing lead scoring system resulting in fully qualified leads. It’s a great way to work out which of your leads are close to being sales ready.| Type | |
| Web Scoring | Automatically score leads based on the interest they show in your business. When a Lead clicks on a specific page on your web site they will accumulate Touch Points. Filter the list data and assign high-scoring leads to sales teams. |
| Connect | Create scores based on interactions with your Connect emails, if a Lead click on a link in a Connect email they receive they will get a Touch Point score, you can then monitor their interest in your Company. |
| Social | Create scores based on interactions with your company Facebook or Twitter account, see who interacts with you via social media. |
What Next?
Use the scoring system to qualify your leads
Add to a Lead Nurture Campaign
Re-assign to a Sales Person or promote the Lead in to Gold-Vision.
Or using Marketing Automation, alert the Lead owner when a Lead score raises over a nominal score.
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