What will this webinar cover?

In this webinar we will be explaining how to keep your brand top-of-mind, address the needs of your lead and gradually move them towards becoming loyal customers with email-based lead nurturing! Key areas of focus include:

• What is lead nurturing and what is the point?
• How to prepare for a lead nurture campaign: Knowing your audience in detail, and preparing with buyer personas
• Creating content: How to create content that supports the lead nurturing process by focussing on different stages of the buyer journey
• Email distribution: How to segment your data, and how to use marketing automation to run a successful campaign
• Edit, analyse, repeat: Reviewing the performance of your nurture campaigns to improve them for future use

We’ll cover the essentials of lead nurturing, from understanding its purpose and preparing with buyer personas to creating supportive content, segmenting your email list, and using marketing automation. Plus, discover how to review and refine your campaigns for ongoing improvement.

Who is this webinar for?

This webinar is perfect for businesses with small marketing teams, or those who look after the email marketing for their company.

This webinar is 20 minutes long with a 10 minute Q&A session at the end.