The Reporting tab on a Connect mail shot shows graphical information regarding the tracking data as well as detailed information regarding click-thrus, read dates and times.
This data syncs up with Gold-Vision automatically, allowing you to use it to create Follow-up stages
in Gold-Vision campaigns based on the data gathered.
Follow-up Stage Activity
A follow-up stage could involve the creation of an activity
for each recipient. This activity would then have the recipient’s account manager set as the Activity Owner
and a due date applied to the activity for a follow-up call.
From these activities the sales team may create either Opportunities, Appointments
or Event bookings
to track ROI from the initial email.