To create General Element, firstly go into Elements and click on the +New button and then choose New Generic.
Select from one of the Brands available
Give your Generic Element a Name, select a Type, choose from one of the pre-created Campaigns, Insert the content link, assign to a Folder, assign pre-created Tags, and add a description for your page.
Click on the ‘Enable’ button and set a Start and End Date for when you generic element will be enabled.
Once set, click on the Enable button and this will make your generic element live.